How VSCO’s CEO Found Balance Beyond the CEO Title | Ep. 187 | Joel Flory

In this episode of The Girl Dad Show, host Young Han sits down with Joel Flory, Co-Founder and Executive Chairman of VSCO (Visual Supply Company). Joel shares his journey from professional photographer to tech founder, and how his approach to leadership has evolved alongside his role as a father of two teenage daughters.

From stepping down as CEO to embrace a new chapter as executive chairman, Joel reflects on what it means to lead with humility, balance ambition with family, and stay grounded in purpose. The conversation explores the lessons of fatherhood, the importance of listening, and how community, feedback, and continuous growth shape both his work and his life.

All episodes of The Girl Dad Show are proudly sponsored by Thesis — helping founders go further, together.

Takeaways

1. Parenting is a team sport that requires listening
2. Professional and personal growth often mirror each other
3. Work-life balance starts with prioritizing health and family
4. Feedback is a cornerstone of continuous improvement
5. Transitioning from CEO to Executive Chairman demands humility
6. Leadership is about service, not control
7. Community involvement leaves a lasting legacy
8. Executive coaching fuels purpose and growthnthood requires grace, empathy, and adaptability
9. Family goals can be structured like business OKRs
10. Success means building a significant business while being present for family

🔗 CONNECT WITH JOEL FLORY

👥 LinkedIn: https://www.linkedin.com/in/joelflory/

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💻 Website: https://www.alwayshan.com

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